Appetite for Change

The rising use of GLP-1 drugs like Ozempic in Australia is poised to reshape both the quick service restaurant (QSR) industry and agriculture. These medications suppress appetite, leading to reduced demand for calorie-dense foods and prompting shifts in consumer behavior. QSRs may need to adapt with smaller, healthier menu options, while farmers could see demand shift toward fresh produce and lean proteins. However, to support a sustainable future, farmers must be financially incentivized to grow less but better. This interconnected shift offers an opportunity to realign Australia's food systems for health, sustainability, and long-term resilience.